Purvi Parikh’s Tranceforme, a home décor store at Mahalaxmi, opened in the year 2000 in Shakti Mills. A contemporary, stylish and beautiful store which cannot be missed, Tranceforme, provides a well curated eclectic mix of products that cover the entire home story. Its designs are so unique, quirky and ravishing that they can light up your den in an effortless affair. The seamless fusion of vintage looks with contemporary art makes them a winner in this industry especially for people who are looking for personalized spaces to comfort them. Available here, are a wide range of products – meticulously designed furniture, home accessories, textiles, lighting, art and more, all accessible to you at pocket-friendly prices.
“We provide them with something which is a reflection of their own personality”
– Purvi Parikh
On the completion of 15 years, this year, the store introduced Shades of India, an established and renowned store of Delhi. Additionally, on completing a milestone, Tranceforme has also introduced an Apparel section, displaying the collection of different celebrated designers from across the country.
This includes a few as hereunder:
a) Shades of India: Shades of India developed its’ clothes label five years ago. The inspiration behind this Internationally renowned store is Mandeep Nagi, The Chief Designer. It represents an eclectic fusion of cultures, fabric, colors and techniques. The MN line emphasizes more on a formal and elegant look, styled in beautiful striking colors making it perfect for an evening occasion. Silks, velvets, silk-blended wool, silk-velvet, Chanderi and Mashru are some of the rich fabrics used in these collections.
b) Karomi from Kolkata – Their collection will include a beautiful range of Sarees using one of the weaving techniques known Jaamdani (extra weft) weaving, a style unique to Bengal literally looking like “hand embroidery” on the loom. The method of weaving resembles tapestry work in which small shuttles of coloured, gold or silver threads, are passed through the warp.
c) Heena Patel – She will be displaying a wonderful and colourful range of scarves and stoles, perfect for every occasion. As they put it,” A woman makes an outfit her own by the right accessories”. So accessorize your way to AWESOMENESS!
d) InJoy – In Joy is a culmination of Nisha Sahai’s own expression as an Indian woman straddling the traditional and modern India. In her collection, modern fabrics and age old techniques from all over the country are explored and gently mixed, so that both tradition and contemporary styles are exhibited with the charm and splendor that they both so richly deserve.
e) Sartorial from Baroda – Their collection includes hand crafted vegetable and resist dyed tunics using traditional Indian surface ornamentation. It was inspired by tribal women and the ease with which they carry their heavy embellishments like cowrie shells, mirror embroidery and ghungroos.
f) Hidden Harmony from Bangalore – Hidden Harmony believes in pure design, with a commitment to the aesthetics of simplicity, without superfluous ornamentation. To grab your eyeballs, well-defined silhouettes with a lot of attention to detail will be on display . Make sure you don’t miss on these!
Address: Tranceforme, F-11, 1st floor, Laxmi Mills Estate, Off Dr. E Moses Road, Mahalaxmi, Mumbai – 11.
Contact Number: 022 24939916/18
You can also reach them here.
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