“A wedding is one of the biggest events of one’s life and the wedding card itself begin the very first impression of that event. I always wanted to customize something which would tell a story, reflect a couple’s personality, style & taste. Our aim is to work closely with clients, understand their needs and preferences and then create unique designs that reflect their personal taste and style – Most importantly, we do not repeat our artworks. ”
– Disha Munshaw about Customizing Creativity
Customizing Creativity is a Mumbai based Lifestyle Design Studio specializing in Bespoke Invitations, Luxury Stationery, Couture Wrapping and Lifestyle Gifts.
Customizing Creativity was started in 2009 by Disha Mehta (now Disha Munshaw) while studying Commercial Arts from Sir J.J. Institute of Arts, Mumbai. At a young age of 19, she took her first step into this field by creating personal gifts and invites for friends and family. On studying the market, opinions of people and trends she realized that everyone went to the market for the stereo-types & typical template traditional invites which had no thought process, no design, no story to tell. There were only a handpicked few who did custom wedding invitations & stationery!
Longing to bridge this gap and provide a more minimalist, non-trend oriented approach to design, Disha Munshaw knew she had found her niche in Customizing Creativity. With the aim of taking the Customizing Creativity brand a notch higher, this is where her strength & backbone came into the picture! Disha joined hands with her support system and now husband, Harsh Munshaw, a graduate in management studies, Jai Hind College. Customizing Creativity creates everything from bespoke wedding invites, wedding stationery (gift boxes, bags, luggage tags, itinerary, welcome letters, thank you notes, menus, etc.), gift baskets, custom welcome hampers for weddings and personalized stationery.
Some of their famous clientele:
Personal Stationery for Boman & Zenobia Irani
Rakesh Roshan’s 64th Birthday invitations which was sent out by actor Hrithik & sister Sunaina Roshan
Personal Stationery for Rani Chopra, Aditya Chopra, Uday Chopra, Pamela Chopra
You can visit their website here: www.customizingcreativity.in